SELECTED PROJECT INTERPRETATION
HERITAGE HEBOH STREET FESTIVAL, 2006
HERITAGE HEBOH PROGRAMME, ARTS-ED PENANG 2006-2013
This five-month project involved three parallel creative sub-projects in Music, Dance, and Shadow Puppetry focused on the theme of intangible heritage. Three teams researched intangible heritage, the collected data was transformed into creative performances, which were played to community audiences in George Town, Penang in a large-scale festival.


Interpretation is based on archival records and memory recollection of participants.
Download the Archive Record Inventory (PDF) for:
Heritage Heboh (Project Inventory) (PDF)
Heritage Heboh – Wayang Bayang-Bayang
Heritage Heboh – Gerak-Gerak Borak-Borak
Heritage Heboh – Muzik Bunyi-Bunyian
HERITAGE HEBOH STREET FESTIVAL FACTS
1.1 Programme Name
Heritage Heboh Programme, Arts-ED Penang, 2006-2013
1.2 Project Title
Heritage Heboh Street Festival, 2006
1.3 Context and Objective
Digi’s Amazing Malaysians was a corporate social responsibility programme initiated by DiGi in January 2005. It aimed to support the preservation of Malaysia’s heritage by identifying passionate individuals working towards preserving Malaysia’s heritage, and who were willing to share their knowledge and skills with young people. In each project, an ‘Amazing Malaysian’ was expected to work with some 50-100 children or youth. The projects were designed both to be both educational and sustainable; in order to create a lasting love for heritage among the younger generation and to contribute in a concrete, long-term way to its preservation. In 2006, Janet Pillai, founder of Arts ED, was selected as an ‘Amazing Malaysian’ in the state of Penang; in response to this award she created the Heritage Heboh Street Festival.
1.4 Project Description
The five-month project involved three parallel sub-projects which were conducted simultaneously with three groups of participants; Music (Muzik Bunyi-Bunyian), Dance (Gerak-gerak Borak-borak),
and Shadow Puppetry (Wayang Bayang-bayang). The project involved learning the respective art forms, mapping and researching intangible heritage as content, and working with artiste-facilitators to compose performances based on the data collected. Each sub-project culminated in street performances played to community audiences in a large-scale festival.
1.5 Source Material
N/a
1.6 Producing Organisation
Arts-ED and DiGi Amazing Malaysians (produced by Ayesha Harben and Associates)
1.7 Project Initiators
Arts-ED and Ayesha Harben and Associates
1.8 Creative Team
Creative Team:
Music: Prof Tan Sooi Beng, Aki Uehara, Hafizah Jaafar
Arts: David Yeo, Ho Sheau Fung, Yap Jing Ling
Dance: Liew Yong Sean, Eng Hee Ling, Katherine Chua
1.9 Participants
SCHOOL | AGE GROUP |
NO. OF PARTICIPANTS |
St. Joseph Home | – | 4 |
SK Convent Light Street | – | 1 |
SJK (C) Peng Hua | 10 | 1 |
SRJK (C) Hun Bin | 10-12 | 1 |
SK Island | 11 | 2 |
SK Wellesley | 11-12 | 7 |
SRJK (C) Kwong Hua | 11-12 | 1 |
SK Hutchings | 12 | 3 |
SMK Westland | 12 | 1 |
SJK Shih Chung | 12 | 2 |
Convent Pulau Tikus | 12-13 | 2 |
SMK Hutchings | 13-16 | 6 |
SMK St Xavier | 13-18 | 3 |
SMJK Chung Ling | 14-15 | 4 |
SMJK Phor Tay | 14-18 | 6 |
SMK Bukit Mertajam | 15 | 1 |
SMK Sri Mutiara | 15-18 | 2 |
SMK Methodist Boys School | 15-19 | 10 |
SMK Convent Green Lane | 16 | 4 |
SMK Sg Ara | 16 | 1 |
SMK St Georges | 16-18 | 6 |
TOTAL SCHOOLS 20 |
TOTAL PARTICPANTS 68 |
1.10 Events and Activities
DATE | TYPE | VENUE | TOWN/CITY | COMMENTS |
Recruitment & Auditions | ||||
22 Feb – 3 Mar 2006 | Recruitment | Schools | George Town | |
4 March 2006 | Auditions | ABN Amro | George Town | |
Introduction | ||||
10 Mar 2006 | Introduction to the projects | i) The Actor’s Studio, ii) USM ABN-AMRO iii) Cheah Kongsi |
George Town | i) Dance ii) Music iii) Visual Arts |
11-16 Mar 2006 | Visit to heritage sites
Introduction to each sub-project |
i)The Actor’s Studio, ii) USM ABN-AMRO iii) Cheah Kongsi |
George Town | i) Dance ii) Music iii) Visual Arts |
15 Mar 2006 | Project Launch:
Workshop performance |
SMK Convent Lebuh Light | George Town | |
Skill Building Classes in the Arts & Research on Content | ||||
25 March- 13 May 2006 | Creative Arts Classes | i)The Actor’s Studio, ii) USM ABN-AMRO iii) Cheah Kongsi |
George Town | i) Dance ii) Music iii) Visual Arts |
27 May-10 June 2006 | Composition workshops | i)The Actor’s Studio, ii) USM ABN-AMRO iii) Cheah Kongsi |
George Town | i) Dance ii) Music iii) Visual Arts |
2-4 June 2006 | Shadow Puppetry Workshop
Storyboard Workshop |
Perpustakaan Balik Pulau
ABN AMRO |
Balik Pulau
George Town |
Workshops conducted by ‘Wandering Moon’ Troupe |
Rehearsals and Performances | ||||
17 June- 2 July 2006 | Rehearsals | i)The Actor’s Studio, ii) USM ABN-AMRO iii) Cheah Kongsi |
George Town | i) Dance ii) Music iii) Visual Arts |
8 July 2006 | Preview | i)The Actor’s Studio, ii) USM ABN-AMRO iii) Cheah Kongsi |
George Town | i) Dance ii) Music iii) Visual Arts |
15 July
2006 |
Final Performance of Heritage Heboh Street Festival | i) Armenien Street ii) Khoo Kongsi iii) Pitt Street |
George Town | i) Dance ii) Music iii) Visual Arts |
29 Oct-23 Nov 2006 | Rehearsals for restaging of Heritage Heboh Street Festival | ABN-AMRO, Dewan Sri Pinang, The Actor’s Studio | A restaging of the festival was renamed Heritage Heboh Lagi | |
24 Nov 2006 | Performances of Dance and Music | Little India | George Town | |
25 Nov 2006 | Heritage Heboh Lagi Street Festival | Cannon Street | George Town |
1.11 Promotional Material/Catalogue/Programme
Graphic designer Goh Hun Meng designed the promotional materials for the Heritage Heboh Street Festival. As an inner-city resident, Hun Meng had a very good idea of culturally appropriate design and language to use for the promotional materials. He selected a combination of comic drawings to attract younger audiences, and for older audiences, paired them with nostalgic poster design inspired by 1950s era posters from the Shaw Brothers’ entertainment centre New World Amusement Park. All promotional materials (flyers and posters) carried a caricature of Mr Love Lane, who would later become a mascot of all future Heritage Heboh projects.
Supporting Archival Materials


1.12 Final Script/Final Curriculum
1.13 Multimedia Documentation
Music of Sound: Building Bridges Through The Performing Arts
a post-production DVD produced by Dr Tan Sooi Beng who led the music sub-project, Muzik Bunyi-Bunyian. This DVD shows the art-making process and the final performance presented at Khoo Kongsi on 15 July 2006, in George Town.
Shadow Puppet Project: Transforming Oral Stories into Performance
a post-production slideshow produced by Arts-ED, outlining the various activities undertaken in the visual arts sub-project, Wayang Bayang Bayang.
Gerak Gerak, Borak Borak
a post-production DVD produced by Arts-ED which tracks the making of the dance sub-project on the topic on street food culture. The DVD also documents the final dance presentation performed to a community audience, on the street in George Town on 15 July 2006.
Wayang Bayang Bayang
a post-production DVD produced by Arts-ED which tracks the making of the visual arts sub-project transforming a local folktale into a shadow puppet performance. The DVD also documents the final presentation performed on the street in George Town to a community audience, on 15 July 2006.
1.14 Previews and Reviews
“… an opportunity for the young to discover their roots and an opportunity to creatively express their connection with their environment through the arts disciplines of drama,
music and visual art.”
Heritage Heboh – An Alternative Educational Success Story.
“Though officials and corporate functionaries have tags, so do the participants’ parents, the street hawkers, the small business owners of Inner Georgetown; the community whose way of life was under young scrutiny is, to all intents and proposes, here, watching their traditions perpetuated in a successor generation.”
Zedeck Siew meanders through the streets of Penang and Witnesses an Amazing Malaysian at Work
Street Smart Heritage – 6th September 2006
Supporting Archival Materials
1.15 Publications
N/a
1.16 Photographs
Soft copy of the photos are available in the hard disk of AEAM repository.
1.17 Final Report/Project Evaluation
An impact study dated 30 May 2006, was carried out by researcher Clare Watson; and assessed the crucial areas of enablement (how learning occurs), skills development (what learning occurs), and outcome (impact of learning) on participants throughout the duration of the project.
Supporting Archival Materials
Watson. C., (13 June 2006) Heritage Heboh! Mid-Project Evaluation Results to 30 May 2006
VIDEO/SLIDESHOW OF FINAL OUTPUT
Synopsis of Story:
Digi’s Amazing Malaysian’s Madame “Heritage Heboh” of Penang Showcase is a live recording of the Heritage Heboh Street Festival which took place on 15th July 2006 in George Town. The DVD was produced by DIGI as a documentation of the event.
Supporting Archival Materials
ART MAKING PROCESS
The Heritage Heboh Street Festival was a 5-month project, which consisted of 3 sub-projects in music, dance, and the visual arts, and was based on the theme of ‘intangible heritage’. Each group worked independently with their own programmer and team of artist-facilitators to devise their own respective performances.
Recruitment
Students aged 10-19 years were recruited from diverse ethnic and income groups. Students could choose to join any one of the three sub-projects; Music, Dance, or Shadow Puppetry. 68 students from a total of 20 schools auditioned for the project. 54 continued to the end of the project (23 in Music, 14 in Shadow Puppet, and 17 in Dance). An additional 20 students from a drama club and scout club volunteered during the festival for miscellaneous tasks.
Recruitment and Launch of the Project
Methodology
The 5-month long project was split into 5 phases based on the Engaged Arts Methodology developed by Arts-ED;
i. Introduction to the site
ii. Skill Building Classes in the respective art forms
iii. Research on Heritage Content
iv. Composition
v. Rehearsal & Performance
All 3 sub-projects began with a historical walk in the heritage site. They were briefed on the projects and received ‘taster’ sessions, after which they made a final choice to commit to one of the art mediums. Students were introduced to the different mediums by their facilitators via talks and videos. Within each group, students took on tasks in their area of talent. For example, within the visual arts group, students with strong linguistic capacities took on scripting and narration, while visual-orientated students carved the puppets, science-orientated students explored lighting, and students with musical capacities created the soundscape.
Within each sub-project, students were introduced to some form of tangible and intangible heritage through interactive tasks with the local community and environment. For example, all students in the visual arts group interviewed the community for local stories, then selected a folktale related to one of the local clan temples. Participants in this group were exposed to traditional shadow theatre or wayang kulit, as well as the accompanying instruments and puppets. Inspired by the traditional forms, students studied traditional decorative motifs as a prerequisite to designing the puppets for the local folktale.
Guest artists provided professional guidance to the students. For example, in the visual arts group, a wood carver and a puppet master introduced the students to various decorative elements, their symbolism, and the process of puppet-making. ‘Wondering Moon’, a puppet group from Thailand, was invited to teach the students how to create a comic storyboard and script the dialogue of the local folktale, as well as how to create simple puppets, and play with light and shadow.
Outcomes
The project culminated in the three student groups creating and performing three original works at a street festival in George Town, Penang on the 15th of July 2006.
Muzik Bunyi Bunyian
A Music project which transformed migration history stories into song and music, using traditional instruments and choral forms
Gerak Gerak Borak Borak
A Dance project based on the theme of street food culture, choreographing the vernacular movement of cooking, cleaning tables, serving, and eating into a contemporary dance vocabulary
Wayang Bayang Bayang
A Visual Arts project using shadow puppetry or traditional Wayang Kulit to dramatise a local folktale
Besides the performances by the students, there were additional activities during the day for children such as a craft fair, Hunting Heritage with Mr Love Lane, Traditional Games, and DIY T-shirt printing with traditional motifs. There was also a special guest performance at night by Yudi, a Chinese classical singer, for the older generation from the community. The student performances were located at different venues along one street, and the audience moved from one performance to the next. Performances were also screened live on large outdoor screens.
As part of the project, a small team consisting of a few students observed and documented the project over the 5-month period. Their output was a published catalogue consisting of information on the three creative sub-projects, the instructors, the art-making process, and feedback from participants.
Heritage Heboh Festival Catalogue
The success of the festival inspired Arts-ED to restage some of the performances again in inner-city George Town under the title of Heritage Heboh Lagi, held on the 24th and 25th of Nov 2006. The restaging provided an opportunity for audiences who missed the initial festival to view the students’ works.
Heritage Heboh Lagi Performances
REFLECTIONS FROM PARTICIPANTS
Hasmizan Bin Abdul Hamid
Participant from Gerak-Gerak Borak Borak
“Through this project, I feel proud to be someone from this city. Initially I did not feel anything special about this place but now I can feel the impact; how this program has widened my knowledge about the place that I come from and introduced me to the Street of Harmony. From the time of (participation) in the program, I have discovered that Penang has its own unique character that cannot be found in anywhere else.”
Laura Yee
Participant from Muzik Bunyi-Bunyian
“I am particularly grateful for my exposure to gamelan and wayang kulit, though I was too young to fully understand its cultural significance at the time. Studying these musical cultures and religions now, I feel very blessed for these early memories, and deeply appreciate the opportunities I was given growing up in a culturally diverse city such as Penang.
Obviously, the program has shaped me in very concrete ways, whether directly or not. For one, I’m studying a major that is in direct relation to Heritage Heboh’s purpose. The workshop was one of the earliest influences on my love for music and culture, so for that I am very thankful.
The skills I obtained from the projects are used in many ways. Though I have moved away from the performance aspect of music, and focussed more on organizational and management roles, music performance was the beginning of my love for music and culture. It was that wish to keep music and culture in my life in some shape or form that has driven me to the place I am now, the major I am studying, and the organizations I’m a part of.”
Yee Sue Ki
Participant from Gerak-gerak Borak-borak
“It was truly a collaborative process among the facilitators and all participants. I remember that even though at that time I was the youngest kid with practically zero experience in creating, each and every one of us were really involved in the creative process: from researching through field trips, brainstorming for ideas, illustrating and mind-mapping our ideas, experimenting with different tasks. Our (or my) lack of experience was not a problem as we had facilitators who truly guided us without spoon-feeding us, by giving us specific tasks and exercises to inspire and guide our process, as well as giving constructive feedback and suggestions. Also, we were often split into smaller groups, sometimes even in twos and threes, with different people each time in order to really get a chance to work with everyone, and smaller groups really helped in ensuring that everyone gets to contribute something.”